As Canada’s leading insurer, Sun Life offers health, life, and group coverage. To better engage key demographics, they produce online product videos. I was brought in to update and streamline their visual content, ensuring alignment with brand standards and an extensive colour palette. Of the five-plus boards developed, we’ll focus on three.

Each project began with a script that lacked visual direction. Working closely with the producer, I proposed execution ideas and presented rapid concept sketches. Most boards featured slick, vector-based designs that were finalized and imported directly into After Effects. I also supplied detailed scene notes tailored to the animator’s needs.

FastForward PlanProtect promoted a new digital claims and review system designed to prevent fraud and keep premiums low. The visuals were bold, clean, and easy to digest.

Scotiabank + Sun Life highlighted a new in-branch insurance offering. By leveraging shared brand shapes, I created a strong visual metaphor for the partnership.

Game Changers showcased innovations in client engagement and marked a visual shift—vectors supported the design rather than led it. FX drew directly from the Sun Life brand mark.

All vector boards were designed with a 2x3 crop in mind. For “Game Changers,” which featured green-screen actors extending beyond that frame, I depicted the full HD width with crop marks for clarity.